Our Story
JFH Softwash is more than just a business to our family—it’s a reflection of who we are and what we value.
- Licensed & Insured
- Satisfaction Guaranteed
- Same-Week Service
- 5-Star Rated
As a husband and wife team, we started JFH Softwash in 2004 with a simple desire to build something we could be proud of while serving the people and community around us. From the very beginning, we have had a desire for God to be at the center of everything we do.
That’s why our logo is an anchor.
An anchor represents being grounded, steady, and secure. For us, it is a daily reminder that we want our family and our business to always be anchored in Jesus. Through every season, we want Him to be the foundation of how we lead our family, serve our customers, and make decisions in our business.
Over the years, we’ve had the privilege of raising our four children right here in Central Florida while growing JFH Softwash. Our business has grown and changed, but our most important values have stayed the same: faith, family, integrity, and relationships.
One of the greatest blessings of owning a local business has been the people we’ve met along the way. Every home we visit represents a family, a story, and a life—and we don’t want to lose sight of that. Our customers are never just another job on the schedule. They are people who matter to us.
We want to be intentional about the relationships God brings into our lives. We care about the people we serve, their families, their homes, and their stories. Whether we’re meeting you for the first time or serving your family for years to come, our hope is that you feel valued, respected, and cared for.
Our prayer is that God will continue to use this business not only to provide for our family, but also as an opportunity to serve others, build meaningful relationships, and be a positive reflection of God in our community.
At JFH Softwash, we believe that how we serve people matters just as much as the work we do!
Thank you for trusting us with your home. We’re truly grateful for every customer, every relationship, and every opportunity God has given us along the way.
— Josh & Crystal Franklin
JFH Softwash
What We Stand For
Integrity
Honest pricing, no hidden fees, no upselling. We tell you exactly what you need, nothing more, nothing less.
Community
We're part of this community. We support local businesses, local charities, and local families, just like yours.
Care
We treat your home the way we'd treat our own. That means careful work, clean job sites, and real attention to detail.
Local Knowledge
We understand Florida roofs. The heat, the humidity, the storms, and exactly what it takes to keep your roof clean and healthy.